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Step inside the Jewells Universe
Szilard Vajda | 18.05.2025 | 10 minute read

Step inside the Jewells Universe

Hey Jewells Girl.  

 

Welcome to your new ‘it-girl’ destination to experience jewellery differently. We heard you wanted to meet us, so let’s get into it.  

 

We’ve reimagined a world where affordable jewellery meets elevated experiences, with 7 immersive stores in a location near you.  

 

Our jewellery is designed in our London Studio and made by hand in our responsibly-sourced factories to bring you options — for all the last-minute plans and the ones you’re counting down to.  

 

From 14K Solid Gold and 18K Gold Vermeil, to Gold plated styles, Sterling Silver, Lab-Grown Diamonds and more we’ve designed pieces that shapeshift with you and tell your story.  

 



How to Choose the Best Jewellery for Your Mum

Every mum is unique, and her jewellery should reflect her personal style and taste. Before you start shopping, think about the type of jewellery she already wears and what she might love to add to her collection.

1. Classic & Elegant Mums

If your mum loves simple, timeless jewellery, opt for pieces that will never go out of style. Delicate gold necklaces or stud earrings will work beautifully. For something extra special, consider solid gold jewellery to add a touch of elegance to her look. If she prefers cooler colouring, then some elegantly simple sterling silver jewellery will be the go.

 

2. Bold & Creative Mums

For mums who love making a statement, go for something with more personality or a pop of vibrant colouring. Choosing a unique and striking statement necklace or statement earrings that she'll love to show off will be a treat for her. You might also consider choosing colourful gemstone jewellery, or large and ornate hoop earrings, all of which will help her to stand out in any crowd.

 

3. Sentimental Mums

Does your mum love gifts with meaning? Consider birthstone jewellery, symbolic jewellery or generally meaningful jewellery designs, which you can choose with thought and love. For classic and meaningful Mother's Day gifts, take a look at the chrysanthemum pieces in our Bouquet Flower Jewellery range: not only are chrysanthemum's associated with Mother's Day in Australia, but they also represent loyalty and love.

 

4. Australian Nature Loving Mums

For mums who love the outdoors, especially in Australia, then Australian flower-inspired jewellery can be a beautiful choice. Our unique Australian Flora Jewellery range is inspired by native flowers and plants. These designs in silver, gold and gemstones will make a truly thoughtful gift for mums who love gardening or just enjoy being outdoors.





How to Choose the Best Jewellery for Your Mum

Every mum is unique, and her jewellery should reflect her personal style and taste. Before you start shopping, think about the type of jewellery she already wears and what she might love to add to her collection.

1. Classic & Elegant Mums

If your mum loves simple, timeless jewellery, opt for pieces that will never go out of style. Delicate gold necklaces or stud earrings will work beautifully. For something extra special, consider solid gold jewellery to add a touch of elegance to her look. If she prefers cooler colouring, then some elegantly simple sterling silver jewellery will be the go.

 

2. Bold & Creative Mums

For mums who love making a statement, go for something with more personality or a pop of vibrant colouring. Choosing a unique and striking statement necklace or statement earrings that she'll love to show off will be a treat for her. You might also consider choosing colourful gemstone jewellery, or large and ornate hoop earrings, all of which will help her to stand out in any crowd.

 

3. Sentimental Mums

Does your mum love gifts with meaning? Consider birthstone jewellery, symbolic jewellery or generally meaningful jewellery designs, which you can choose with thought and love. For classic and meaningful Mother's Day gifts, take a look at the chrysanthemum pieces in our Bouquet Flower Jewellery range: not only are chrysanthemum's associated with Mother's Day in Australia, but they also represent loyalty and love.

 

4. Australian Nature Loving Mums

For mums who love the outdoors, especially in Australia, then Australian flower-inspired jewellery can be a beautiful choice. Our unique Australian Flora Jewellery range is inspired by native flowers and plants. These designs in silver, gold and gemstones will make a truly thoughtful gift for mums who love gardening or just enjoy being outdoors.

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